Chanel Spring Summer 2013 Ad Campaign by Karl Lagerfeld

Almost evoking what the designer talked of lightness, simplicity, and clean lines at the Grande Palais during last Paris Fashion Calendar week, the newest minimalistic Chanel 2013 advertizement campaign speaks the inspiration slightly in different way. At to the lowest degree we don't see any windy gigantic solar powered turbines which were shown during the catwalk, instead, we are proposed to such peaceful atmosphere throughout the campaign featuring neutral tones and Japanese influence of the prepare piece of work.

Lensed by King Karl Lagerfeld himself, the designer truly can combine anything between soul, fashion and fine art. Fronting models Stella Tennant, Ondria Hardin and Yumi Lambert, the slightly-whimsical campaign takes us into a Japanese-themed tea house, which possibly an ode to the absence of the typical Chanel elements within the collection that mostly works well to highlight the colors, textures and details of the garments.

Different many other oriental-themed campaigns that mostly provide colorful and mystical vibes into the setting, the new Chanel campaign serves more of a peaceful-Zen kind of experience showcasing low traditional Japanese tables and the tatami mats placed here and there in the room, while in one photograph the two models are even pictured lying like Sushi girls, only not naked, merely wearing Chanel dress.

Chanel Spring Summer Ad Campaign by Karl Lagerfeld — Chanel Ad Campaign past Karl Lagerfeld

Chanel Advertising Entrada by Karl Lagerfeld

As for the models, surely the trio brought to life an amazing serial of eccentric portraits. Although Hardin has been declared by some critics every bit too young to model the black sheer dress that shows off her underwear, in that location is absolutely no denying that Yumi'south citrus knit and wavy locks are sweeter than sugariness, while Stella, she sure knows how to rock an elegant shift and swing-coat blazer. All in all, everything the campaign says most unproblematic elegance, small styles, sweetness and femininity have truly captured the signature designs of this high-end fashion firm perfectly.